PB 1A: ~ Billboards ~

The genre I have chosen for this project builder is billboards due to the fact that many of us who drive almost anywhere we go we tend to see billboards. Most of the billboards are to advertise a certain product. There are a variety of billboards for different products such as cars, beer, dealerships, lottery tickets, etc.










This example of a beer billboard…




This billboard is usually on I-95 when driving towards south Philly because it is on the way towards the Philadelphia Eagles stadium (Lincoln Financial Field). This is advertising the official beer sponsor of the Philadelphia Eagles which everyone who is 21 or older would tend to react and be like “Oh they support the birds, I’ll go buy a case and watch the game too!” The purpose of this specific billboard is to catch the drivers eye and have them go to the nearest beer distributor and buy some. Another purpose of the billboard is so that people who tend to like Miller Lite but have no idea who the Philadelphia Eagles are (but how do you not know the team who beat Tom Brady with a backup quarterback) to maybe look more into the Eagles and start watching games. This Ad is very simple it has a gray background with blue text which is the Miller Lite logo, then it has an Eagle holding a Miller Lite can flying over Lincoln Financial Field. Some conventions would be : Philadelphia Eagles, beer consumers, advertisement.










This example of a car dealership…




This billboard is to advertise a car dealership nearby, you usually find these on the highways and they usually tell you which exit you can take to get to that dealership. It is targeted towards people who are looking for a new car and have options. For example, many ads have a new or flashy car that people would like to buy for an affordable price. People don't really look for expensive cars like Audi R8, Lamborghinis, Ferrari’s, etc, on a billboard unless they are at an affordable price. There are many reasons that they use those cars to catch the persons eye and have them to the dealership to check the cars out. The theme is a calm and friendly kind of theme, they usually have a person on the advertisement saying “Come on down! Great Customer service!” or something on those lines. Some conventions would be: cars, dealership, great customer service.










Okay, now what makes a billboard a billboard? As i stated before, there are many different styles of billboards that have different advertisement on them. If you look deeper into them you will actually find out that a similar type of billboard has a completely different meaning. There isn't just one type of billboard there are a couple: electronic billboards, digital billboards, and painted billboards. Each of them are designed to advertise in different styles. The style, purpose, and tone of the billboard is what really makes it pop. Nobody likes seeing a basic billboard advertising a basic item like a wallet. Everyone usually likes to see a billboard that stands out and catches the pedestrians eye. Soooooooo many types of billboards that I could explain but I don’t have the time nor do i have the patience. I will let you do the rest if you want to go even deeper than I did.